Schuberth’s ace in the hole is Formula 1 icon Michael Schumacher. The German star delivers constant feedback to Schuberth R&D in the development of its Formula 1 helmet, which feature carbon fiber shells, fire resistant layers and literally bulletproof materials. Along with Schumacher, Schuberth F1 lids also adorn the head of driver Felipe Massa. It was who Massa survived a potentially fatal encounter during qualifying at the 2009 Hungarian GP when his Schuberth helm withstood the two-ton impact of track debris on his visor.Amazingly, Schuberth doesn’t pay racers to utilize or promote its product. While that sounds incredulous, when we pressed Schuberth reps about financial reimbursement for Schumacher in particular they were adamant. The German star receives no money or endorsement fee. He lends his time and developmental input because Schuberth delivers him helmets for his racing activities, both four-wheeled and two. And don’t think Michael Schumacher’s name isn’t worth some scratch. The company claims that since its collaboration with Michael Schumacher the average age for its motorcycle helmet product line in Europe has dropped from 40 to 30! As for motorcycles, it’s no secret that Michael Schumacher’s recent foray into two-wheeled racing has been with purpose-built Schuberth motorcycle helmets. We saw one of the carbon fiber prototypes ourselves, including the scrapes from one of Michael Schumacher’s two-wheeled get-offs (staff members say all his test helmets have them). As for when we’ll see the likes of Rossi, Lorenzo or Spies sporting Schuberth helmets in MotoGP, or the other top-tier road-racing series. Time will tell, but we somehow doubt the supposed altruism of Michael Schumacher will extend to the professional motorcycle paddock. There’s no money in it!
ARTICLE BY Motorcycle-Usa
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